Video ads that sell
Scripted, produced and edited for Meta, TikTok and YouTube. Vertical, captioned, hook-first, delivered in the variations you need to test properly.
Performance creative studio · English · Spanish · Portuguese
Most ads don't fail because of the budget. They fail in the first two seconds.
I write and produce the video ads, creatives and copy that make people stop scrolling — then I run the paid media behind them. Ten years of direct response, not decoration.
Production starts the moment the contract is signed. Creatives and copy in 24 hours. Video in up to 48, depending on render time.
10+years writing direct-response copy and running campaigns
3languages: English, Spanish and Portuguese — same creative, three markets
24hdelivery on copy and creatives. Video in up to 48. Production starts the day you sign
1person owns strategy, copy, creative and media buying. Nothing gets lost between teams
Selected work
Ads built to be tested, not admired.
Every piece below was written first and designed second. The hook comes before the camera moves.
Long-form copy in carousel format
Seed DS-01 Daily Synbiotic — six slides, one argument.
Ogilvy-school copy: a verifiable fact per slide, no adjectives doing the selling. Concept work, not affiliated with the brand.
What you actually get
Six things. All of them mine, none of them outsourced.
AI influencers and UGC talent
A consistent on-camera face for your brand, generated and kept identical across every ad. No casting, no shoot days, no usage rights expiring.
Copy that converts
Hooks, ad copy, landing pages, VSL and email sequences. Direct response, written to a structure, not to a mood.
Paid media management
Campaign structure, audiences, budget pacing and creative testing on Meta and Google. The person who wrote the ad is the person reading the numbers.
Social design and content
Feed posts, carousels, covers and templates built as a system, so your brand looks the same on the tenth post as on the first.
Three-language delivery
The same campaign in English, Spanish and Portuguese — written natively in each, not translated. One production cost, three markets.
How it runs
From first message to finished ads in 48 hours.
1
You message me
WhatsApp or email. Tell me the product, the offer and where you're stuck. I answer the same day with a scope and a price.
2
Production starts the same day
No discovery workshops, no kickoff decks. You sign, you pay the first half, and I start writing that day. Concepts and hooks reach you before anything is filmed or designed.
3
Delivery in 24 to 48 hours
Copy, static creatives and carousels land within 24 hours. Video takes up to 48, because render time varies — sometimes it is ready the same evening. You see real creatives, not mood boards, and two rounds of revisions are included in every package.
4
Launch and iterate
If I'm running your media, campaigns go live and we test hooks weekly. If you're running it, you get files, specs and a testing plan.
Who you're hiring
Not a social media manager. A direct-response marketer who happens to produce her own creatives.
I'm Suelen Monteiro. For ten years I've written copy and run paid campaigns for businesses in Brazil, the United States and across Latin America — launches, sales pages, VSLs, email funnels and ad accounts. I learned to write before I learned to design, which is why my creatives argue instead of decorate.
Most agencies split this work across four people: a strategist who never sees the ad, a copywriter who never sees the data, an editor who never reads the brief, and a media buyer who inherits whatever arrives. I do all four. That's why the work is faster and why the hook actually matches the landing page.
I work in English, Spanish and Portuguese, natively in each. For a brand selling to Hispanic audiences in the US, that's not a nice extra — it's the difference between one campaign and three.
- Harvard Business Review — Succeed with Customers
- Google — Project Management certificates (Foundations, Initiation, Planning)
- Meta Blueprint — Facebook & Instagram Marketing
- Wharton Online — Viral Marketing and How to Craft Contagious Content
- University of California, Irvine — High-Impact Business Writing
- S.P. Jain Institute — Marketing Management
- Dartmouth College — Fundamentals of Digital Transformation
- HubSpot Academy — Content & Inbound Marketing · Semrush — SEO Fundamentals
- Direct-response copywriting — Escola Novo Mercado (Ícaro de Carvalho) and VSL/CSL training
Clients
What people say after the first month.
“She rewrote one hook and our cost per purchase dropped by a third in ten days. We'd been blaming the audience for months.”
“We got the Spanish and English versions of the same campaign in the same week. No agency had ever offered us that.”
“The briefing was a fifteen-minute call. The first cut arrived four days later and we approved it without changes.”
Packages
Pick the one that matches your volume. Change it whenever you want.
For brands testing their first creatives
Starter
$690 / month
- 8 video ads or 12 static creatives
- Hooks and ad copy for every piece
- Captions and formats for Meta and TikTok
- 2 revision rounds
- Static creatives in 24 hours, video in up to 48
Most brands start here
Growth
$1,490 / month
- 16 video ads and 12 static creatives
- Full copy: hooks, ad copy, captions, one landing page
- AI talent built and kept consistent across the account
- Monthly content calendar and community-ready posts
- Weekly creative testing plan
- Unlimited revisions within scope
Creative plus media buying
Performance
$2,900 / month
- Everything in Growth
- Meta and Google campaigns built and managed
- Budget pacing, audiences and weekly optimisation
- Same campaign in English, Spanish and Portuguese
- Reporting call every two weeks
- Priority queue: your creatives go to the front of the line
Prefer to pay by the hour?
$65 per hour for copy, editing, creative direction or account audits. Minimum of four hours, invoiced weekly. Good for one-off launches and for teams that already have a designer.
Payment
Half up front to start, half on delivery. Choose whatever is easiest for you:
Credit cardStripePayPalBank transferWise / AvenueNubankBanco Inter
Before you ask
The questions that come up every time.
How fast do you really start?
The day you sign. There's no onboarding period and no kickoff deck. I ask for your product, your offer and your current ads, and I start writing immediately. Copy and static creatives are with you within 24 hours; video takes up to 48, since render time varies from one piece to the next.
Do you need me to film anything?
No. I build the on-camera talent, the voiceover and the scenes. If you already have footage or a founder who wants to appear, even better — I'll use it.
What if I already have a media buyer?
Then take Starter or Growth. You get the creatives, the copy and a testing plan, and your buyer runs them. I hand over organised files and specs, not a folder of exports.
Do you work with supplements and regulated niches?
Yes, and I write them to pass ad review. No disease claims, no promises of cure, correct disclaimers. A rejected creative costs you more than a cautious one.
Can I get the same campaign in Spanish?
Yes. Written natively, not translated — different hook, same offer. It's included in Performance and available as an add-on to the other packages.
What happens if I don't like the first draft?
You tell me what's wrong and I rewrite it. Revisions are included in every package. I'd rather redo a hook than watch you spend budget on one that doesn't work.
Your competitor launched three new creatives this week.
Every week without fresh ads is a week your audience sees the same thing and scrolls past it. Send me a message now and your first creatives are in your hands tomorrow.